Marketing Your Business with Promotional Products
Don't under estimate the power of promotional products. They can be an economical way to promote your business and/or merchandise and help increase repeat customers.
What are Promotional Products? Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items.
Top Ten Selling Individual Products (This list is always evolving with the current tastes and trends, and may be out of date by the time you read this, but it serves as a general example) 1. Pens, 2. Mugs and Cups, 3. Golf/Polo Shirts, 4. T-shirts, 5. Caps/Hats, 6. Calendars, 7. Jackets, 8. Key Tags/Rings, 9. Tote Bags, 10. Mouse Pads. Today, electronic gadgets are growing in popularity. In fact, as a business you can choose from tens of thousands of promotional products and gifts to satisfy any need or budget.
Top Buyers of
1. Financial, 2. Health Care, 3. Not-For-Profits, 4. Education, 5. Manufacturers (unspecified), 6. Insurance, 7. Automotive, 8. Government, 9. Entertainment and Sporting Events, 10. Media.
Use promotional products to reinforce your key messages, benefits, and identity. Effectively integrate them into your marketing strategies. Use them on a one-shot basis, or in a multi-phased campaign.
Advantages of Using Promotional Products
They are flexible, tangible and long-lasting, and their impact is easily measured. Their use helps to foster a higher perceived value among customers, complements targeted marketing and other advertising media. The use of promotional products in conjunction with a sales letter can make a significant difference in direct mail response rates, and can also improve a business’ effectiveness in converting leads to sales appointments.
The inclusion of a Promotional Product to a mail
promotion increased the response rate by 50%, and as an incentive
to respond generated four times as many
responses as a sales letter alone.
As a result, this can reduce the cost per response by two-thirds, and overall feelings of goodwill increase.
New customers who receive Promotional Products, on average, return sooner and more frequently, and spend more money than new customers who receive coupons. In two separate studies, SMU researchers tested whether promotional products would outperform coupons in the area of repeat business and sales. Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period. Promotional product recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to return and patronize the business in each of the eight months studied.
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